Daniela Diaz

Through these projects, I have showcased my exceptional leadership, organizational, copywriting, and content creation skills.

Adonis Auto

As members of the in-house marketing team, we had the crucial duty of producing photos and videos, as well as overseeing campaigns on prominent social media platforms including Facebook, Instagram, YouTube, and TikTok.

1. PUTTING THE IDEAS IN ORDER

When I started my internship, it quickly became clear that there was no established methodology for producing and publishing content, leading to excessive meetings and confusion about task assignments.

Actions

• I suggested to the team to implement a monthly content calendar for a clearer process and better organization to produce photos/videos, design the visuals, write copy, and make any necessary changes.
• I also recommended categorizing the social media content to create a variety of posts, such as:
  • Educational (automotive tips and car financing advices)
  • Inspirational (shout-outs to the sales/service teams, sucessful customer stories, others)
  • Promotional (holidays promos and giveaways)
  • Entertainment (trending videos and memes)

Educational

Inspirational

Promotional

Entertainment

best practices & results

• The new strategy that I proposed to the Marketing department, resulted in a significant reduction of three hours of meetings per week. 
• Instead of having everyone participate in one big decision-making session, we switched to working in smaller, more focused teams.
• This led to a significant boost in our efficiency and better time management.

2.briefing everything

We transitioned to working as a marketing agency and started providing support to other departments that required our help, treating them as clients.

To improve our efficiency, we worked together to create a standardized process for creative requirements, which helped us ensure consistency and effectiveness in our deliverables.

Actions

• Working with the Agile methodology, we collaborated closely with all stakeholders to establish objectives, expectations, review sessions, and deadlines. 
• We implemented the Kanban methodology for our marketing projects, enabling us to efficiently manage our workflow and offer collaborative assistance.

best practices & results

The team members were able to gain expertise on their respective projects and improve their ability to prioritize tasks.