During my internship at Adonis Auto, I also had the chance to work as a Marketing Coordinator and supported the Marketing Team in various projects, which are described in this blog. Through strong leadership skills and innovative thinking, I successfully led a number of initiatives that resulted in significant positive changes for the company. 

These projects demonstrated my ability to work within a team and as an individual contributor, and effectively communicate at multiple levels in the organization.

Throughout these projects, I was responsible for several key tasks, which included:

• Project and Campaign Management: Coordinated and managed marketing projects, ensuring timely execution and successful delivery of the initiatives.
• Stakeholder Collaboration: Worked closely with internal and external stakeholders, including marketing teams, creative teams, production and sales managers, to gather information, align strategies, and ensure the smooth execution of marketing initiatives.
• Content Creation: Assisted in creating marketing content, including photo shoots, video production, and covering events, following brand guidelines and messaging.
• Marketing Material Coordination: Collaborated with design and production teams to ensure the timely creation and delivery of marketing creatives, such as newsletters, presentations, reports, and sales support merch.
• Event Support: Provided support for marketing events, including store openings, team training, coordinating logistics, ordering materials, and promotional activities.

These are the most remarkable projects that I have implemented:

1. Uniform Program

Solution

I took ownership of implementing the Uniform Program, working closely with the Sales Director to onboard 200+ employees. My goal was to develop a user-friendly platform that would provide a range of options for both corporate and body shop employees, providing them with a budget, selecting their preferred clothing, personalizing it, and having it shipped directly to their homes.

Developing the Plan

These were some of my responsibilities:

• Communicated directly with Unifirst, the third-party uniform provider, to coordinate the creation of the platform and to ensure that the platform was updated with the correct clothing items.
• Ordered samples from corporate and body shops, to select the best 100+ pieces among 1000+ options.
• Provided Unifirst with a database of employees to help them identify employees who work for the corporate office and those who work for the Bodyshop.
• Collaborated with HR, IT, and Accounting departments to include uniforms in the new employee package. 
• Effectively communicated the program company-wide and provided 200+ employees with their username/password. 
• Worked closely with Body shop managers and assistants to enroll all technicians in the program. 
• Responsible for managing the company’s platform, granting credentials, and adjusting budgets for special occasions.
• Created a set of frequently asked questions (FAQs) about the Uniform Program, which was included in the new employee package.
• Addressed the inquiries and issues of the employees regarding the program, orders, and the usability of the platform.

Results & Lessons Learned

• Launched one of the most successful company projects in 2022, which had a significant impact on over 200 employees, particularly technicians.
• Made a positive impact on the work culture, resulting in increased employee satisfaction and a stronger sense of company identity.
• Designed and implemented a robust standard procedure that ensured the program’s operations even after my departure from the company.
• Through my role as coordinator of the Uniform Program, I exhibited remarkable capabilities in project management and leadership.

2. Car Inventory Photo Procedure

Problem

The execution of the car photo procedure at Adonis Auto by multiple employees was subpar, resulting in inconsistent and unattractive website images.

Solution

Establish a standardized procedure for improving the quality of car inventory photos without delaying production.

Developing the Plan

• Collaborated closely with the production team and body shop manager to establish expectations and goals.
• Conducted a research report on competitors to gather diverse ideas for the new process.
• Worked with the production and design teams to develop and present the project execution plan.
• Effectively informed individuals at all levels of the organization to provide them with more information regarding the changes. 
• Assisted the production team with ordering photography equipment and accessories, including lighting, backdrops, and floor mats.
• Helped set up the studio and supervised the first weeks of work under the new process.

Results & Lessons Learned

• Facilitated negotiations with all parties involved to help them achieve their respective goals.
• Successfully helped improve the efficiency of the car picture process, resulting in notably higher-quality photos.
• Showed my ability to work within a team and as an individual contributor in a project that resisted change.

Before / After

3. Coordinating on-site events

During my internship at Adonis Auto, I assisted in organizing on-site events for clients and employees. Some of my responsibilities included:

• Acted as Project Manager for on-site events, coordinating with third-party vendors, stakeholders, and employees in the organization of the events
• Managed on-site event set-up and take-down, check-in, and catering.
• Coordinated logistics, catering, games, outdoor tents, and sound equipment requirements
• Created content during events by taking photos and videos, sharing stories on Facebook and Instagram, and responding to comments.Provided event guides and scripts for the presentations. 
• Maintained inventory of marketing materials, ensuring all resources were accurate and available to all branches when needed
• Responsible for assembling marketing assets, such as packets, gifts, supplies, t-shirts, marketing branding assets, and flyers.
• Created post-event content for the Facebook and Instagram accounts.

Results & Lessons Learned

Organizing events helped me develop my communication skills, as well as my attitude toward uncertainty. It also helped me be resourceful and find different solutions when plans change.

4. Photo and Video Production

I played an active role in several photo/video productions where I facilitated brainstorming sessions and collaborated with teams to create storyboards and write scripts.

Skills Used:

• Make sure that the plan was followed, in terms of setting up spaces, following scripts, producing quality images/video, and coordinating schedules with the clients.
• Ability to work in a highly matrixed and geographically diverse business environment. Coordinated efforts for three locations in DFW, two in Houston and one in Kansas.
• Effectively communicate at multiple levels in the organization. Had direct communication with managers, team leaders and customer services rep.
• Strong organizational and follow-up skills, as well as attention to detail.
• Multitasking, prioritize and met deadlines promptly.

Results & Lessons Learned

• Improved internal marketing processes, and saved 2h of weekly meetings for the team.
• Expertly utilized Monday.com to stay up-to-date on the team workflows.
• Ensured that processes were followed to provide a quality product: photos and video materials.

The Marketing team covering Adonis Auto at the TX2K22 in Houston, TX.

Check my latest blogs, to learn about more projects that I’ve done.

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