1. Global Commerce Media apprenticeship
Global Commerce Media is a digital marketing agency that helps clients execute effective digital marketing campaigns. Offer a range of services, including SEO, affiliate marketing, social media marketing, content marketing, and PPC.
During Dec 2020 – Mar 2021, I participated in the Content Marketing Apprenticeship, for the Spanish market division. The purpose of this educational internship was to learn about the Company’s business and to gain valuable insight and experience.
Throughout that time, I acquired the following abilities:
- Market research and analysis
- Conception and design of a website
- How to manage the WordPress content management system
- Creation of content optimized for Internet search engines
- Basics of SEO OnPage (YOAST, readability, and KW Density)
- Social Media management
During my practical experiences, I was able to apply my theoretical knowledge effectively. Additionally, I have written eight successful blogs covering diverse industries including fashion, beauty products, technology, pet supplies, and wellness culture.
“Ms. Daniela Diaz excellently applied her extensive theoretical knowledge during practice. As an intern, she always displayed an extraordinary amount of initiative, commitment, and a desire to work. Miss Daniela has always distinguished herself by a very high degree of independence and proactivity. Her conduct was impeccable at all times.”
— Alexander Eser. Managing Director at Global Commerce Media
2. Adonis Auto Blogs
During my internship, I had the opportunity to create some blog content to support the website’s SEO strategy, which resulted in over 2000 readers being reached.
Actions
- In this project, I applied the skills and knowledge I acquired during my apprenticeship at Global Commerce Media.
- I have efficiently generated a report on keyword density and have carefully selected several topics to write on.
- Working with the Digital Marketing Manager gave me valuable insights and knowledge on Google Search Console.
Here are some of the blogs I wrote:
3. Writing Newsletters
During my internship at Adonis Auto, I had the incredible opportunity to take on a project that allowed me to delve into the world of internal communications: producing the company’s newsletter.
This experience not only enriched my understanding of effective communication within a corporate setting but also gave me valuable insights into the inner workings of the company.
Actions
- Collaborated with the production and design team to create 7 newsletters that were read by over 200 employees.
- Effectively communicated company news, updates, and accomplishments. Playing a crucial role in fostering a sense of belonging and alignment among team members who were geographically dispersed
- Curated and created engaging and informative content, including company news, success stories, department highlights, and employee spotlights.
- Collaborated with different departments to gather accurate information, stories, interviews, and updates.
- Facilitated efficient workflow by scheduling regular meetings and encouraging effective communication among team members.
- While collaborating with the design team, I ensured the template reflected the company’s branding and was visually engaging. I prioritized key design principles, including a clean and organized layout, readable fonts, and well-structured sections.
Here are some of the newsletters that I produced:
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Daniela Diaz 
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